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Solution Seekers - Introducing new research into a growing global market trend in sustainable consumer behaviour
13 Jul 2006
There is evidence that a new and growing conscientious segment has emerged in Europe and the USA worth in excess of 250US Billion. This consumer segment actively seeks products and services that share their global environmental and social values and they are prepared to pay a premium.
This new market is redefining the future of business brand positioning. The future now lies in authenticity i.e. businesses that show they are genuine, trustworthy and offer meaningful solutions.
 View Moxie Report (154kb PDF file)
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